Welcome to Hayden Girls

Hayden Girls is a Los Angeles–based fashion brand specializing in trendy, high-quality clothing for tween girls (ages 7–14). Inspired by the birth of her granddaughter, Hayden, our founder set out to create stylish, age-appropriate fashion that helps every girl feel confident, fun, and uniquely herself.

From everyday casualwear to boho-chic pieces, our in-house designs are loved by both girls and moms alike, perfect for mommy-and-me matching outfits. We’ve recently expanded into tween beauty products, making Hayden Girls your one-stop shop for fashion and fun.